Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
676B91
RGB
103, 107, 145
HSL
234, 17%, 49%
HSB
234, 29%, 57%
CMYK
29, 26, 0, 43
LAB
46, 5, -21
LCH
46, 22, 284
OKLCH
0.54, 0.06, 280
XYZ
16, 15, 29
LUV
46, -4, -32
HWB
234, 40%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.