Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
677B95
RGB
103, 123, 149
HSL
214, 18%, 49%
HSB
214, 31%, 58%
CMYK
31, 17, 0, 42
LAB
51, -3, -17
LCH
51, 17, 261
OKLCH
0.58, 0.05, 255
XYZ
18, 19, 31
LUV
51, -11, -24
HWB
214, 40%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.