Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
677E93
RGB
103, 126, 147
HSL
209, 18%, 49%
HSB
209, 30%, 58%
CMYK
30, 14, 0, 42
LAB
52, -5, -14
LCH
52, 15, 252
OKLCH
0.58, 0.04, 246
XYZ
18, 20, 30
LUV
52, -12, -20
HWB
209, 40%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.