Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
678294
RGB
103, 130, 148
HSL
204, 18%, 49%
HSB
204, 30%, 58%
CMYK
30, 12, 0, 42
LAB
53, -7, -13
LCH
53, 15, 243
OKLCH
0.59, 0.04, 238
XYZ
19, 21, 31
LUV
53, -14, -18
HWB
204, 40%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.