Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6782A4
RGB
103, 130, 164
HSL
213, 25%, 52%
HSB
213, 37%, 64%
CMYK
37, 21, 0, 36
LAB
53, -3, -22
LCH
53, 22, 261
OKLCH
0.60, 0.06, 254
XYZ
20, 22, 38
LUV
53, -14, -31
HWB
213, 40%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.