Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6783AD
RGB
103, 131, 173
HSL
216, 30%, 54%
HSB
216, 40%, 68%
CMYK
40, 24, 0, 32
LAB
54, -2, -26
LCH
54, 26, 266
OKLCH
0.60, 0.07, 258
XYZ
21, 22, 43
LUV
54, -15, -38
HWB
216, 40%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.