Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
678467
RGB
103, 132, 103
HSL
120, 12%, 46%
HSB
120, 22%, 52%
CMYK
22, 0, 22, 48
LAB
52, -15, 12
LCH
52, 20, 141
OKLCH
0.58, 0.05, 145
XYZ
16, 20, 16
LUV
52, -15, 19
HWB
120, 40%, 48%
Pantone
364 C
Harmonies
Shades & tints
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