Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67879A
RGB
103, 135, 154
HSL
202, 20%, 50%
HSB
202, 33%, 60%
CMYK
33, 12, 0, 40
LAB
54, -8, -14
LCH
54, 16, 240
OKLCH
0.61, 0.05, 235
XYZ
20, 23, 34
LUV
54, -16, -19
HWB
202, 40%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.