Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
678BAD
RGB
103, 139, 173
HSL
209, 30%, 54%
HSB
209, 40%, 68%
CMYK
40, 20, 0, 32
LAB
56, -6, -22
LCH
56, 23, 254
OKLCH
0.62, 0.07, 247
XYZ
22, 24, 43
LUV
56, -18, -32
HWB
209, 40%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.