Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
678EAC
RGB
103, 142, 172
HSL
206, 29%, 54%
HSB
206, 40%, 67%
CMYK
40, 17, 0, 33
LAB
57, -8, -20
LCH
57, 22, 249
OKLCH
0.63, 0.06, 242
XYZ
23, 25, 43
LUV
57, -19, -29
HWB
206, 40%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.