Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67909B
RGB
103, 144, 155
HSL
193, 21%, 51%
HSB
193, 34%, 61%
CMYK
34, 7, 0, 39
LAB
57, -13, -11
LCH
57, 16, 220
OKLCH
0.63, 0.05, 216
XYZ
21, 25, 35
LUV
57, -20, -13
HWB
193, 40%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.