Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6790AF
RGB
103, 144, 175
HSL
206, 31%, 55%
HSB
206, 41%, 69%
CMYK
41, 18, 0, 31
LAB
58, -8, -21
LCH
58, 23, 248
OKLCH
0.64, 0.07, 242
XYZ
23, 26, 44
LUV
58, -20, -30
HWB
206, 40%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.