Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6791BA
RGB
103, 145, 186
HSL
210, 38%, 57%
HSB
210, 45%, 73%
CMYK
45, 22, 0, 27
LAB
58, -6, -26
LCH
58, 27, 256
OKLCH
0.64, 0.08, 249
XYZ
25, 27, 50
LUV
58, -21, -39
HWB
210, 40%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.