Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6795D2
RGB
103, 149, 210
HSL
214, 54%, 61%
HSB
214, 51%, 82%
CMYK
51, 29, 0, 18
LAB
60, -3, -37
LCH
60, 37, 265
OKLCH
0.66, 0.10, 256
XYZ
28, 29, 65
LUV
60, -22, -56
HWB
214, 40%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.