Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6796A9
RGB
103, 150, 169
HSL
197, 28%, 53%
HSB
197, 39%, 66%
CMYK
39, 11, 0, 34
LAB
59, -13, -15
LCH
59, 20, 230
OKLCH
0.65, 0.06, 225
XYZ
24, 28, 42
LUV
59, -23, -21
HWB
197, 40%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.