Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6798CF
RGB
103, 152, 207
HSL
212, 52%, 61%
HSB
212, 50%, 81%
CMYK
50, 27, 0, 19
LAB
61, -5, -34
LCH
61, 34, 261
OKLCH
0.67, 0.10, 252
XYZ
28, 30, 63
LUV
61, -23, -51
HWB
212, 40%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.