Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6798DB
RGB
103, 152, 219
HSL
215, 62%, 63%
HSB
215, 53%, 86%
CMYK
53, 31, 0, 14
LAB
61, -2, -40
LCH
61, 40, 267
OKLCH
0.67, 0.11, 256
XYZ
30, 30, 71
LUV
61, -23, -62
HWB
215, 40%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.