Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679BA1
RGB
103, 155, 161
HSL
186, 24%, 52%
HSB
186, 36%, 63%
CMYK
36, 4, 0, 37
LAB
60, -17, -9
LCH
60, 19, 208
OKLCH
0.66, 0.06, 205
XYZ
24, 29, 38
LUV
60, -25, -10
HWB
186, 40%, 37%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.