Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679CD8
RGB
103, 156, 216
HSL
212, 59%, 63%
HSB
212, 52%, 85%
CMYK
52, 28, 0, 15
LAB
63, -5, -37
LCH
63, 37, 262
OKLCH
0.68, 0.11, 252
XYZ
30, 32, 69
LUV
63, -25, -56
HWB
212, 40%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.