Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679CE4
RGB
103, 156, 228
HSL
215, 70%, 65%
HSB
215, 55%, 89%
CMYK
55, 32, 0, 11
LAB
63, -2, -43
LCH
63, 43, 267
OKLCH
0.69, 0.12, 256
XYZ
31, 32, 78
LUV
63, -24, -66
HWB
215, 40%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.