Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679DB0
RGB
103, 157, 176
HSL
196, 32%, 55%
HSB
196, 41%, 69%
CMYK
41, 11, 0, 31
LAB
61, -15, -16
LCH
61, 22, 227
OKLCH
0.67, 0.06, 222
XYZ
25, 30, 46
LUV
61, -25, -21
HWB
196, 40%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.