Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
679DD5
RGB
103, 157, 213
HSL
211, 57%, 62%
HSB
211, 52%, 84%
CMYK
52, 26, 0, 16
LAB
63, -6, -35
LCH
63, 35, 259
OKLCH
0.68, 0.10, 250
XYZ
30, 32, 68
LUV
63, -25, -53
HWB
211, 40%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.