Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67A4FF
RGB
103, 164, 255
HSL
216, 100%, 70%
HSB
216, 60%, 100%
CMYK
60, 36, 0, 0
LAB
66, 0, -52
LCH
66, 52, 270
OKLCH
0.72, 0.15, 258
XYZ
37, 37, 100
LUV
66, -27, -83
HWB
216, 40%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.