Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67A7FC
RGB
103, 167, 252
HSL
214, 96%, 70%
HSB
214, 59%, 99%
CMYK
59, 34, 0, 1
LAB
67, -2, -49
LCH
67, 49, 268
OKLCH
0.72, 0.14, 256
XYZ
37, 38, 97
LUV
67, -28, -78
HWB
214, 40%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.