Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67A8BF
RGB
103, 168, 191
HSL
196, 41%, 58%
HSB
196, 46%, 75%
CMYK
46, 12, 0, 25
LAB
65, -17, -19
LCH
65, 25, 228
OKLCH
0.70, 0.07, 223
XYZ
29, 35, 54
LUV
65, -30, -26
HWB
196, 40%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.