Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67ABB2
RGB
103, 171, 178
HSL
186, 33%, 55%
HSB
186, 42%, 70%
CMYK
42, 4, 0, 30
LAB
66, -21, -11
LCH
66, 24, 207
OKLCH
0.70, 0.07, 204
XYZ
28, 35, 47
LUV
66, -31, -13
HWB
186, 40%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.