Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67ABC2
RGB
103, 171, 194
HSL
195, 43%, 58%
HSB
195, 47%, 76%
CMYK
47, 12, 0, 24
LAB
66, -18, -19
LCH
66, 26, 227
OKLCH
0.70, 0.08, 222
XYZ
30, 36, 56
LUV
66, -31, -26
HWB
195, 40%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.