Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67AEC6
RGB
103, 174, 198
HSL
195, 45%, 59%
HSB
195, 48%, 78%
CMYK
48, 12, 0, 22
LAB
67, -18, -20
LCH
67, 27, 227
OKLCH
0.71, 0.08, 222
XYZ
31, 37, 59
LUV
67, -32, -27
HWB
195, 40%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.