Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67AECF
RGB
103, 174, 207
HSL
199, 52%, 61%
HSB
199, 50%, 81%
CMYK
50, 16, 0, 19
LAB
67, -16, -24
LCH
67, 29, 236
OKLCH
0.72, 0.09, 230
XYZ
32, 38, 65
LUV
67, -32, -35
HWB
199, 40%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.