Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67AFCB
RGB
103, 175, 203
HSL
197, 49%, 60%
HSB
197, 49%, 80%
CMYK
49, 14, 0, 20
LAB
68, -18, -22
LCH
68, 28, 231
OKLCH
0.72, 0.08, 225
XYZ
32, 38, 62
LUV
68, -32, -31
HWB
197, 40%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.