Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67AFCF
RGB
103, 175, 207
HSL
198, 52%, 61%
HSB
198, 50%, 81%
CMYK
50, 15, 0, 19
LAB
68, -17, -24
LCH
68, 29, 235
OKLCH
0.72, 0.09, 228
XYZ
32, 38, 65
LUV
68, -32, -34
HWB
198, 40%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.