Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67B3FF
RGB
103, 179, 255
HSL
210, 100%, 70%
HSB
210, 60%, 100%
CMYK
60, 30, 0, 0
LAB
70, -7, -46
LCH
70, 46, 261
OKLCH
0.75, 0.13, 250
XYZ
40, 42, 101
LUV
70, -32, -72
HWB
210, 40%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.