Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67BDDD
RGB
103, 189, 221
HSL
196, 63%, 64%
HSB
196, 53%, 87%
CMYK
53, 14, 0, 13
LAB
72, -20, -25
LCH
72, 32, 230
OKLCH
0.76, 0.09, 225
XYZ
37, 44, 75
LUV
72, -37, -35
HWB
196, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.