Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67BFDD
RGB
103, 191, 221
HSL
195, 63%, 64%
HSB
195, 53%, 87%
CMYK
53, 14, 0, 13
LAB
73, -21, -24
LCH
73, 32, 228
OKLCH
0.76, 0.09, 223
XYZ
37, 45, 75
LUV
73, -38, -34
HWB
195, 40%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.