Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67C8F4
RGB
103, 200, 244
HSL
199, 87%, 68%
HSB
199, 58%, 96%
CMYK
58, 18, 0, 4
LAB
76, -20, -31
LCH
76, 37, 237
OKLCH
0.79, 0.11, 230
XYZ
43, 51, 93
LUV
76, -40, -46
HWB
199, 40%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.