Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67CBF2
RGB
103, 203, 242
HSL
197, 84%, 68%
HSB
197, 57%, 95%
CMYK
57, 16, 0, 5
LAB
77, -22, -29
LCH
77, 36, 232
OKLCH
0.80, 0.11, 226
XYZ
43, 52, 92
LUV
77, -41, -42
HWB
197, 40%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.