Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67CEF7
RGB
103, 206, 247
HSL
197, 90%, 69%
HSB
197, 58%, 97%
CMYK
58, 17, 0, 3
LAB
78, -22, -30
LCH
78, 37, 233
OKLCH
0.81, 0.11, 227
XYZ
44, 54, 96
LUV
78, -42, -44
HWB
197, 40%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.