Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67D3FC
RGB
103, 211, 252
HSL
197, 96%, 70%
HSB
197, 59%, 99%
CMYK
59, 16, 0, 1
LAB
79, -24, -30
LCH
79, 38, 232
OKLCH
0.82, 0.11, 226
XYZ
46, 56, 101
LUV
79, -44, -44
HWB
197, 40%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.