Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
67D4FF
RGB
103, 212, 255
HSL
197, 100%, 70%
HSB
197, 60%, 100%
CMYK
60, 17, 0, 0
LAB
80, -23, -31
LCH
80, 39, 233
OKLCH
0.82, 0.12, 227
XYZ
47, 57, 103
LUV
80, -44, -46
HWB
197, 40%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.