Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
681000
RGB
104, 16, 0
HSL
9, 100%, 20%
HSB
9, 100%, 41%
CMYK
0, 85, 100, 59
LAB
22, 38, 33
LCH
22, 50, 41
OKLCH
0.34, 0.12, 33
XYZ
6, 3, 0
LUV
22, 62, 17
HWB
9, 0%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.