Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
681701
RGB
104, 23, 1
HSL
13, 98%, 21%
HSB
13, 99%, 41%
CMYK
0, 78, 99, 59
LAB
23, 36, 33
LCH
23, 49, 43
OKLCH
0.34, 0.12, 35
XYZ
6, 4, 0
LUV
23, 59, 18
HWB
13, 0%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.