Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
681908
RGB
104, 25, 8
HSL
11, 86%, 22%
HSB
11, 92%, 41%
CMYK
0, 76, 92, 59
LAB
23, 35, 31
LCH
23, 47, 41
OKLCH
0.34, 0.11, 34
XYZ
6, 4, 1
LUV
23, 57, 17
HWB
11, 3%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.