Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
682502
RGB
104, 37, 2
HSL
21, 96%, 21%
HSB
21, 98%, 41%
CMYK
0, 64, 98, 59
LAB
25, 29, 35
LCH
25, 46, 50
OKLCH
0.36, 0.10, 43
XYZ
6, 4, 1
LUV
25, 51, 21
HWB
21, 1%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.