Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
682909
RGB
104, 41, 9
HSL
20, 84%, 22%
HSB
20, 91%, 41%
CMYK
0, 61, 91, 59
LAB
26, 28, 33
LCH
26, 43, 50
OKLCH
0.37, 0.10, 43
XYZ
7, 5, 1
LUV
26, 48, 21
HWB
20, 4%, 59%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.