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Russet

#682F09

A deep, moderate russet — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.

Meaning

Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.

Applications

Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.

Conversion

HEX
682F09
RGB
104, 47, 9
HSL
24, 84%, 22%
HSB
24, 91%, 41%
CMYK
0, 55, 91, 59
LAB
27, 24, 34
LCH
27, 42, 54
OKLCH
0.38, 0.09, 49
XYZ
7, 5, 1
LUV
27, 44, 23
HWB
24, 4%, 59%
Pantone
478 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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