Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
683373
RGB
104, 51, 115
HSL
290, 39%, 33%
HSB
290, 56%, 45%
CMYK
10, 56, 0, 55
LAB
31, 32, -27
LCH
31, 42, 320
OKLCH
0.42, 0.12, 321
XYZ
10, 7, 17
LUV
31, 21, -39
HWB
290, 20%, 55%
Pantone
2602 C
Harmonies
Shades & tints
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