Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
68447D
RGB
104, 68, 125
HSL
278, 30%, 38%
HSB
278, 46%, 49%
CMYK
17, 46, 0, 51
LAB
35, 24, -26
LCH
35, 36, 313
OKLCH
0.45, 0.10, 312
XYZ
11, 9, 20
LUV
35, 14, -39
HWB
278, 27%, 51%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.