Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
68486F
RGB
104, 72, 111
HSL
289, 21%, 36%
HSB
289, 35%, 44%
CMYK
6, 35, 0, 56
LAB
35, 20, -17
LCH
35, 26, 319
OKLCH
0.45, 0.07, 320
XYZ
11, 9, 16
LUV
35, 14, -26
HWB
289, 28%, 56%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
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