Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
684F74
RGB
104, 79, 116
HSL
281, 19%, 38%
HSB
281, 32%, 45%
CMYK
10, 32, 0, 55
LAB
37, 16, -17
LCH
37, 24, 314
OKLCH
0.47, 0.07, 315
XYZ
12, 10, 18
LUV
37, 11, -25
HWB
281, 31%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.