Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
685476
RGB
104, 84, 118
HSL
275, 17%, 40%
HSB
275, 29%, 46%
CMYK
12, 29, 0, 54
LAB
39, 14, -16
LCH
39, 21, 310
OKLCH
0.48, 0.06, 311
XYZ
12, 11, 19
LUV
39, 8, -24
HWB
275, 33%, 54%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.